FinTech Marketing
Build trust faster and convert FinTech buyers
FinTech buyers operate under regulatory scrutiny and need to justify vendor decisions upward in cautious organisations. We build marketing that earns trust before asking for the sale — because in financial services, trust is the real product.
Clients
50+ B2B software companies trust us to improve their Marketing ROI
How FinTech buyers decide
Why trust is the first conversion in FinTech
Expertise
Marketing built for compliance-aware B2B buyers
Trust-first Content
Build authority through regulatory insight, market analysis, and educational content that positions your team as category experts.
SEO for Financial Queries
Rank for the specific problem and comparison searches your prospects make before contacting vendors.
LinkedIn Thought Leadership
Make your founders and product leaders the most visible voices in your FinTech category.
AEO & LLM Optimisation
Position your brand in AI-generated answers when prospects ask financial software questions to ChatGPT and Perplexity.
LinkedIn Advertising
Target CFOs, treasury teams, and compliance officers with message-matched campaigns.
Case Studies & Proof
Turn client outcomes into compliance-safe proof assets that overcome the trust barrier in financial services.
Email & Nurture
Nurture sequences that keep your brand relevant across a 6–18 month FinTech buying journey.
Build demand
We help you build demand for your SaaS
Content Marketing
Thought leadership content that educates buyers on the category before they're ready to evaluate vendors.
Paid Search
Capture high-intent buyers on Google who are already comparing FinTech solutions in your category.
CRO & Web
Convert the qualified traffic you generate — optimised messaging and UX for trust-sensitive buyers.
Marketing Automation
Lead scoring and CRM workflows that surface buying signals across long, multi-touch FinTech cycles.
PR & Media
Trade publication coverage and expert commentary that builds category credibility outside your own channels.
CRM
Our Marketers are in your CRM
Demand team
Your own team of world-class B2B marketing experts
We build custom teams of world-class B2B marketing experts to complement your in-house capabilities. We work closely with your inhouse marketing team to level up your marketing. All members bring deep expertise, and years of B2B marketing experience. Together we have one goal: To build a high performance marketing engine.
Leaders
Learn from our thought leaders
Nico Bancila
Nico is a strategic and hands-on Senior Demand Generation expert with over 10 years of B2B and B2C experience across SaaS, Services, and Manufacturing industries. Follow her for the latest insights on marketing strategy and growth.
David Carril
David is a growth-driven marketing strategist who uses marketing as a true business enabler. With experience across global markets and industries, he blends strategy and execution to help brands grow through data, creativity, and smart performance. Always up for a good coffee ☕ — connect with him to talk marketing and growth.
Carmo Bragada da Costa
Follow Carmo if you want to learn more about Content Marketing for Demand Generation strategies.
Tycho Luijten
Founder of Taygrity Agency, Tycho Luijten shares tips and tricks around B2B Marketing and an occasional sketch (you might know him from the Wolf of Wallstreet B2B parody)
Jari Boer
Jari helps B2B companies scale through data-driven growth strategies that blend performance marketing, customer acquisition, and funnel optimization. With 6+ years of experience across paid social, search, and full-funnel campaigns, he combines strategy and execution to drive measurable growth. Always open to discussing B2B marketing and digital innovation—connect with him!
Tessa Peterse
Tessa is a Senior Content Marketer at Taygrity. She will help you create content that actually gets read, watched, and acted on.
Kyra Dankers
Kyra is a Performance Marketer At Taygrity, focused on developing and optimizing data-driven marketing strategies that generate qualified demand and drive measurable growth. With expertise in demand generation, ICP research, and conversion optimization, she combines analytical precision with creative thinking to uncover what truly drives results.
Linde Hasker
Linde is a Content Marketer At Taygrity, with a background in behavioural economics, cognitive psychology. Her content helps you understand why people engage, click, remember, and act.
Kristers Berzins
"Connect with me if you’re looking for concise, actionable information on driving real business outcomes through smarter, data-driven marketing strategies."
Sara Sanabria Valdueza
Sara is a Growth Consultant with expertise in B2B SaaS, real estate, services, and AI-driven companies, working with startups and enterprises generating up to €100M in annual revenue. She combines paid channel expertise with data and creative execution to help ambitious B2B companies scale through tailored demand strategies that challenge assumptions and deliver ROI.
Schania Baez Schipper
Schania helps B2B brands turn complex challenges into measurable growth. At Taygrity, she blends performance marketing, data, and creativity to build campaigns that drive real impact. Passionate about making marketing measurable. Connect with her to talk B2B growth and performance.
Kayleigh Groenenberg
Follow Kayleigh for fresh insights on Demand and Content Marketing, always with a touch of humor.
FAQ
Frequently Asked Questions
Do you understand compliance constraints in FinTech marketing?
Yes. We've built marketing programmes for regulated financial services companies and understand how to create effective content within compliance boundaries. All content goes through your review process before publication.
Which FinTech sub-sectors do you specialise in?
We work across B2B FinTech: payment infrastructure, embedded finance, lending platforms, RegTech, insurance technology, treasury management software, and financial data platforms.
How do you handle the long FinTech sales cycle in marketing?
We build nurture systems that keep your brand relevant across a 6–18 month buying journey — content that adds value at each stage rather than pushing for conversion prematurely.
Can you help us compete against established banks and incumbents?
Absolutely. Challenger positioning is where we are most effective. We help FinTech companies articulate the cost and risk of status quo in terms that resonate with cautious financial services buyers.
What channels work best for B2B FinTech marketing?
LinkedIn for thought leadership and targeted advertising. SEO and content for durable organic presence. Paid search for capturing high-intent buyers already evaluating solutions. All three work as a system.
How do you balance education and promotion in FinTech content?
Education heavily outweighs promotion — especially in regulated sectors. The most effective FinTech content helps buyers understand a market dynamic, a regulatory change, or a problem pattern. Trust flows from that.
Do you work with early-stage FinTech startups or established players?
Both. We work with growth-stage FinTech companies building their first real marketing system and with established platforms needing to refresh positioning or enter new segments.
What does a Taygrity engagement cost?
FinTech programmes typically start from €4,000/month depending on scope, channels, and specialist mix required. Book a strategy call to discuss your specific situation.
How is your approach different from a generic B2B marketing agency?
Sector knowledge makes the difference. Understanding FinTech buyer psychology, compliance constraints, the specific language that builds credibility with financial decision-makers — this is what generic agencies miss.
How do you measure success in FinTech marketing?
Qualified pipeline value, inbound demo requests, organic traffic with buying intent, and ultimately closed revenue influenced by marketing. We track what matters, not vanity metrics.
How quickly can we get started?
Typically 2–4 weeks from first conversation to kick-off. Get in touch to discuss current availability and programme scope.