Logistics & Supply Chain Marketing
Market to operations buyers who distrust marketing
Logistics and supply chain buyers are pragmatic, sceptical of claims, and loyal to relationships. We build marketing credibility — through evidence, case studies, and strategic visibility — that earns attention before your sales team makes first contact.
Clients
50+ B2B software companies trust us to improve their Marketing ROI
How supply chain buyers decide
Why operational buyers ignore most vendor marketing
Expertise
Marketing built for evidence-first buying decisions
Operational ROI Content
Lead with the specific, quantified outcomes that supply chain buyers need to justify investment internally.
Case Studies & Proof
Detailed case studies from comparable operations — with actual numbers, timelines, and integration realities.
SEO for Logistics Queries
Rank for the specific terms operations managers search: "3PL for ecommerce brands," "freight visibility software."
LinkedIn for Ops Communities
Build presence in supply chain and logistics communities where practitioners share peer knowledge and vendor referrals.
Account-Based Marketing
Target specific companies by size, sector, and operational profile with personalised outreach and content.
Trade PR & Industry Media
Secure coverage in the trade publications your buyers actually read — building credibility outside your own channels.
AEO & LLM Optimisation
Appear in AI-generated answers when operations managers ask ChatGPT about logistics technology options.
Build demand
We help you build demand for your SaaS
LinkedIn Advertising
Target supply chain directors, VP Operations, and logistics managers with precision-crafted campaigns.
Content Marketing
Operational guides, best practice content, and benchmark reports that establish authority with practitioner buyers.
Email & Nurture
Long-cycle nurture sequences that keep your brand present across the extended logistics technology buying process.
Paid Search
Capture high-intent buyers on Google who are actively searching for logistics and supply chain solutions.
Video Content
Platform demonstrations, implementation walkthroughs, and customer testimonials that address the sceptical buyer directly.
CRM
Our Marketers are in your CRM
Demand team
Your own team of world-class B2B marketing experts
We build custom teams of world-class B2B marketing experts to complement your in-house capabilities. We work closely with your inhouse marketing team to level up your marketing. All members bring deep expertise, and years of B2B marketing experience. Together we have one goal: To build a high performance marketing engine.
Leaders
Learn from our thought leaders
Nico Bancila
Nico is a strategic and hands-on Senior Demand Generation expert with over 10 years of B2B and B2C experience across SaaS, Services, and Manufacturing industries. Follow her for the latest insights on marketing strategy and growth.
David Carril
David is a growth-driven marketing strategist who uses marketing as a true business enabler. With experience across global markets and industries, he blends strategy and execution to help brands grow through data, creativity, and smart performance. Always up for a good coffee ☕ — connect with him to talk marketing and growth.
Carmo Bragada da Costa
Follow Carmo if you want to learn more about Content Marketing for Demand Generation strategies.
Tycho Luijten
Founder of Taygrity Agency, Tycho Luijten shares tips and tricks around B2B Marketing and an occasional sketch (you might know him from the Wolf of Wallstreet B2B parody)
Jari Boer
Jari helps B2B companies scale through data-driven growth strategies that blend performance marketing, customer acquisition, and funnel optimization. With 6+ years of experience across paid social, search, and full-funnel campaigns, he combines strategy and execution to drive measurable growth. Always open to discussing B2B marketing and digital innovation—connect with him!
Tessa Peterse
Tessa is a Senior Content Marketer at Taygrity. She will help you create content that actually gets read, watched, and acted on.
Kyra Dankers
Kyra is a Performance Marketer At Taygrity, focused on developing and optimizing data-driven marketing strategies that generate qualified demand and drive measurable growth. With expertise in demand generation, ICP research, and conversion optimization, she combines analytical precision with creative thinking to uncover what truly drives results.
Linde Hasker
Linde is a Content Marketer At Taygrity, with a background in behavioural economics, cognitive psychology. Her content helps you understand why people engage, click, remember, and act.
Kristers Berzins
"Connect with me if you’re looking for concise, actionable information on driving real business outcomes through smarter, data-driven marketing strategies."
Sara Sanabria Valdueza
Sara is a Growth Consultant with expertise in B2B SaaS, real estate, services, and AI-driven companies, working with startups and enterprises generating up to €100M in annual revenue. She combines paid channel expertise with data and creative execution to help ambitious B2B companies scale through tailored demand strategies that challenge assumptions and deliver ROI.
Schania Baez Schipper
Schania helps B2B brands turn complex challenges into measurable growth. At Taygrity, she blends performance marketing, data, and creativity to build campaigns that drive real impact. Passionate about making marketing measurable. Connect with her to talk B2B growth and performance.
Kayleigh Groenenberg
Follow Kayleigh for fresh insights on Demand and Content Marketing, always with a touch of humor.
FAQ
Frequently Asked Questions
Which logistics and supply chain sub-sectors do you work with?
We work with 3PL and 4PL providers, freight brokers and forwarders, supply chain visibility software, warehouse management systems, transportation management platforms, procurement software, and last-mile delivery technology.
Do supply chain buyers actually respond to digital marketing?
More than most people expect — but only when the content is genuinely operational. Supply chain professionals actively search for solutions, read industry publications, and use LinkedIn for peer knowledge sharing. The key is content that respects their intelligence and leads with evidence.
How do you help differentiate in a crowded logistics software market?
Sharp vertical positioning. "We serve mid-market food & beverage manufacturers" is infinitely more compelling than "supply chain software for all industries." We help you find and own the specific segment where you win most consistently.
What content formats work best for logistics and supply chain buyers?
Case studies with operational specifics — actual numbers, integration details, implementation timelines. ROI frameworks that give operations managers language to use internally. Thought leadership that addresses real operational problems, not abstract technology trends.
How do you market around the fact that logistics deals are won through relationships?
Marketing creates the context in which relationships develop and close faster. When a warm referral checks you out, what they find either confirms or undermines the referral. Marketing credibility makes every relationship conversation easier to close.
How long does it take to build marketing credibility in this sector?
Meaningful organic presence takes 6–12 months. Paid and ABM programmes generate qualified conversations within 60–90 days. The compounding value of case study content and SEO is the long-term investment.
Can you help us compete against well-established incumbents?
Yes. We help challenger platforms articulate the operational cost and risk of the status quo — in concrete terms that resonate with buyers who are otherwise reluctant to change established supplier relationships.
What does a Taygrity engagement cost?
Logistics and supply chain programmes typically start from €4,000/month depending on scope and specialist mix required. Book a strategy call to discuss your specific situation.
Do you work with logistics operators as well as software companies?
3PLs, freight providers, and logistics operators wanting to grow their client base are absolutely in scope. The marketing challenge is similar — credibility-led, evidence-first content targeting operational decision-makers.
How do you measure success in logistics marketing?
Qualified pipeline, inbound enquiry volume from target sectors, account engagement rates in ABM programmes, and ultimately closed revenue influenced by marketing activity.
How quickly can we get started?
Typically 2–4 weeks from first conversation to kick-off. Get in touch to discuss current availability and programme scope.