Account-Based Marketing
Win the accounts that actually matter.
Spray-and-pray wastes budget on accounts that will never buy. We build account-based marketing programmes that identify your highest-value targets, orchestrate personalised campaigns across every channel, and align sales and marketing around closing the deals that move your revenue.
Our services
Your full-service ABM partner
From target account selection to multi-channel orchestration and sales alignment — a complete ABM engine built around your ideal customer profile.
ICP & Account Selection
We define your ideal customer profile with data, not guesswork, then build target account lists tiered by fit and intent so your team focuses effort where revenue actually lives.
Intent Data & Signals
We layer in third-party and first-party intent signals to spot accounts actively researching your category, so you reach them while they are in-market, not after the deal is lost.
Personalised Campaigns
One-to-one and one-to-few campaigns with messaging, creative, and landing experiences tailored to each account or segment, not generic blasts that get ignored.
Multi-Channel Orchestration
LinkedIn, paid, email, direct mail, and SDR outreach sequenced into one coordinated play per account, so every touchpoint reinforces the last.
Sales & Marketing Alignment
Shared account plans, agreed definitions, and a single pipeline view so sales and marketing stop pointing fingers and start closing together.
Pipeline Reporting
Account-level reporting that tracks engagement, opportunity creation, and revenue influence, so you know exactly which accounts are heating up and what to do next.
Social Strategy
Fewer accounts. Far more revenue.
ABM flips the funnel: instead of chasing volume, we concentrate firepower on the accounts most likely to become large, long-term customers. Tighter targeting means higher win rates, bigger deals, and a far more efficient use of every euro.
AI & Content
AI-powered ABM: sharper targeting, faster plays.
We use AI to score accounts, surface buying signals your competitors miss, and personalise outreach at scale. AI sharpens who we target and how we reach them, while human strategy owns the relationships that close.
Tools & Technology
The ABM toolkit we rely on
Intent data, account intelligence, and CRM integration — the stack that makes precision ABM possible at scale.
HubSpot
Account-based lists, smart content, and workflow automation that activate target accounts across every touchpoint.
Salesforce
Enterprise CRM for deep account intelligence, opportunity tracking, and full-funnel ABM reporting.
LinkedIn Ads
Matched audiences and account-based targeting to reach specific companies and buying committees precisely.
Google Ads
Remarketing and customer match campaigns that keep your brand top-of-mind for every target account.
Clearscope
Content optimisation ensuring every ABM asset speaks directly to the search intent of target personas.
Notion
Account research documentation, ICP templates, and campaign playbook centralisation for the team.
Zapier
Workflow triggers that fire ABM sequences the moment a target account hits defined engagement signals.
GA4
Account-level traffic analysis to measure which companies engage with which content.
Demand team
A custom Expert Team built for your goals
When you work with Taygrity on ABM, we assemble a dedicated team built around your target accounts. Alongside our ABM strategists, your team draws on specialists across:
FAQ
Frequently Asked Questions answered
What is account-based marketing?
ABM is a B2B strategy that focuses marketing and sales resources on a defined set of high-value target accounts, treating each account (or tight segment) as a market of one with personalised campaigns rather than broad lead generation.
How do you choose target accounts?
We build your ideal customer profile from your best existing customers, firmographic and technographic data, and intent signals, then tier accounts by fit and likelihood to buy so effort is focused where revenue is most likely.
Does ABM replace demand generation?
No, they complement each other. Demand gen builds broad awareness and inbound; ABM concentrates depth on your most valuable accounts. Most of our clients run both, with ABM focused on enterprise and strategic targets.
How do you align sales and marketing?
We establish shared account plans, agreed definitions of a qualified account, and a single reporting view. Both teams work the same target list with coordinated touches, so handoffs are clean and accountability is shared.
What channels do you use for ABM?
LinkedIn (the backbone of B2B ABM), paid display and retargeting, personalised email, SDR outreach, and where it fits, direct mail and events — all sequenced per account into one coordinated play.
How do you measure ABM success?
We track account engagement, meetings booked, opportunities created, pipeline influenced, and closed revenue at the account level, not vanity metrics. The goal is revenue from target accounts, and that is what we report on.
How long before ABM delivers results?
ABM is built for considered, higher-value deals, so it works on the rhythm of your sales cycle. Engagement lifts within weeks; pipeline and revenue impact typically compound over one to two quarters.
What does an ABM engagement cost?
It depends on the number of target accounts, channel mix, and level of personalisation and creative required. We scope a transparent programme after an initial strategy session, with no spend on plays that will not move your accounts.
