Cybersecurity Marketing
Build market authority in a trust-critical industry
CISOs and security teams are the most cynical B2B buyers on earth. Fear-based marketing doesn't work on people who live with threat intelligence daily. We build marketing that speaks their language — business outcomes, technical credibility, and peer validation — not manufactured urgency.
Clients
50+ B2B software companies trust us to improve their Marketing ROI
How security buyers decide
Why security buyers tune out most vendor marketing
Expertise
Tactics built for technically sophisticated buyers
Thought Leadership Content
Position your technical team and founders as genuine authorities in your security category — not marketers dressed as experts.
CISO-Targeted LinkedIn
Build visibility with CISOs, security architects, and IT directors in the communities where security decisions are discussed.
SEO for Security Queries
Rank for the specific queries security buyers make when researching solutions, alternatives, and best practices.
AEO for Security Questions
Appear in AI-generated answers when buyers ask ChatGPT and Perplexity about your category, threats, and best practices.
Analyst Relations Content
Build the narrative that supports Gartner and Forrester coverage — and maximise the value of coverage you already have.
Proof & Validation Assets
Case studies, certifications, and third-party validation that satisfy the sceptical security buyer's due diligence process.
LinkedIn Advertising
Reach CISOs, security engineers, and IT leadership with precision-targeted campaigns that lead with technical credibility.
Build demand
We help you build demand for your SaaS
Content Marketing
Original research, threat intelligence summaries, and technical depth content that earns security community trust.
Email & Nurture
Long-cycle nurture sequences that keep your brand relevant across 12–24 month enterprise security buying journeys.
Paid Search
Capture high-intent security buyers on Google who are actively comparing vendor options in your category.
Community & Events
Security community engagement, conference content strategy, and peer validation programmes.
Video & Demo Content
Technical demonstrations and customer testimonials that provide the proof security buyers demand before evaluation.
CRM
Our Marketers are in your CRM
Demand team
Your own team of world-class B2B marketing experts
We build custom teams of world-class B2B marketing experts to complement your in-house capabilities. We work closely with your inhouse marketing team to level up your marketing. All members bring deep expertise, and years of B2B marketing experience. Together we have one goal: To build a high performance marketing engine.
Leaders
Learn from our thought leaders
Nico Bancila
Nico is a strategic and hands-on Senior Demand Generation expert with over 10 years of B2B and B2C experience across SaaS, Services, and Manufacturing industries. Follow her for the latest insights on marketing strategy and growth.
David Carril
David is a growth-driven marketing strategist who uses marketing as a true business enabler. With experience across global markets and industries, he blends strategy and execution to help brands grow through data, creativity, and smart performance. Always up for a good coffee ☕ — connect with him to talk marketing and growth.
Carmo Bragada da Costa
Follow Carmo if you want to learn more about Content Marketing for Demand Generation strategies.
Tycho Luijten
Founder of Taygrity Agency, Tycho Luijten shares tips and tricks around B2B Marketing and an occasional sketch (you might know him from the Wolf of Wallstreet B2B parody)
Jari Boer
Jari helps B2B companies scale through data-driven growth strategies that blend performance marketing, customer acquisition, and funnel optimization. With 6+ years of experience across paid social, search, and full-funnel campaigns, he combines strategy and execution to drive measurable growth. Always open to discussing B2B marketing and digital innovation—connect with him!
Tessa Peterse
Tessa is a Senior Content Marketer at Taygrity. She will help you create content that actually gets read, watched, and acted on.
Kyra Dankers
Kyra is a Performance Marketer At Taygrity, focused on developing and optimizing data-driven marketing strategies that generate qualified demand and drive measurable growth. With expertise in demand generation, ICP research, and conversion optimization, she combines analytical precision with creative thinking to uncover what truly drives results.
Linde Hasker
Linde is a Content Marketer At Taygrity, with a background in behavioural economics, cognitive psychology. Her content helps you understand why people engage, click, remember, and act.
Kristers Berzins
"Connect with me if you’re looking for concise, actionable information on driving real business outcomes through smarter, data-driven marketing strategies."
Sara Sanabria Valdueza
Sara is a Growth Consultant with expertise in B2B SaaS, real estate, services, and AI-driven companies, working with startups and enterprises generating up to €100M in annual revenue. She combines paid channel expertise with data and creative execution to help ambitious B2B companies scale through tailored demand strategies that challenge assumptions and deliver ROI.
Schania Baez Schipper
Schania helps B2B brands turn complex challenges into measurable growth. At Taygrity, she blends performance marketing, data, and creativity to build campaigns that drive real impact. Passionate about making marketing measurable. Connect with her to talk B2B growth and performance.
Kayleigh Groenenberg
Follow Kayleigh for fresh insights on Demand and Content Marketing, always with a touch of humor.
FAQ
Frequently Asked Questions
Which cybersecurity sub-sectors do you work with?
We work with endpoint security, cloud security posture management, identity and access management, SIEM and SOC platforms, vulnerability management, penetration testing services, GRC software, and MSSPs.
How do you market to CISOs who distrust vendor content?
By creating content that genuinely respects their expertise. Original research with credible methodology. Technical depth that demonstrates you understand the actual security problem. Third-party validation from community sources rather than just vendor-produced claims.
Does fear-based messaging ever work in cybersecurity marketing?
In limited contexts — primarily as a short-term catalyst for buyers already in evaluation mode. As a long-term brand strategy, it erodes credibility and trust. We build authority-based marketing that sustains impact over time.
How do you handle the anonymity problem in security case studies?
Through anonymised case studies that focus on the problem pattern rather than the company. Through sector aggregation. Through community-validated proof rather than named customer quotes. There are always ways to demonstrate outcomes credibly.
What channels work best for cybersecurity marketing?
LinkedIn for reaching security practitioners and IT leadership. SEO and AEO for capturing buyers actively researching solutions. Trade PR and analyst relations for building category credibility. The combination creates durable market presence.
How do you bridge the gap between technical and business-level messaging?
We create parallel content tracks — technical depth content for security practitioners and business-outcome messaging for boards and C-suite. Both audiences are involved in security vendor decisions and need different narratives.
Do you work with early-stage cybersecurity companies?
We work best with companies that have a proven product and at least some customer traction. Early-stage companies with a genuinely differentiated solution are absolutely in scope — category definition and positioning are areas where we add significant value.
What does a Taygrity engagement cost?
Cybersecurity programmes typically start from €4,500/month depending on scope and specialist mix required. Book a strategy call to discuss your specific situation.
How do you measure success in cybersecurity marketing?
Qualified pipeline, inbound demo requests from target accounts, organic traffic with security buying intent, and ultimately closed revenue influenced by marketing. We never report MQLs that haven't been validated by sales.
How is cybersecurity expertise different from your general B2B marketing services?
The services are the same — SEO, content, ads, LinkedIn. The expertise is in applying them with sector knowledge: what CISOs care about, what language builds or destroys credibility, how security buying committees work.
How quickly can we get started?
Typically 2–4 weeks from first conversation to kick-off. Get in touch to discuss current availability.