B2B SaaS Marketing
Build a marketing engine that drives SaaS pipeline
Most SaaS companies pour budget into channels without a system. We build demand machines — creating and capturing pipeline simultaneously, so growth compounds month after month.
Clients
50+ B2B software companies trust us to improve their Marketing ROI
How SaaS buyers decide
Marketing for the self-educated SaaS buyer
Expertise
Every tactic, tuned for SaaS pipeline
SEO & AEO
Rank for problem-aware, solution-aware, and comparison searches your buyers actually make.
Paid Search
Capture high-intent demand on Google when prospects are actively evaluating solutions.
CRO
Fix the leaks from landing page to demo booking — every drop of traffic counts.
LinkedIn Strategy
Turn founders and team into the most credible voices in your SaaS category.
G2 & Capterra
Build review profiles that convert in-market buyers already on comparison platforms.
LLM Optimisation
Be present in AI-generated answers when prospects ask ChatGPT about your category.
Thought Leadership
Create content that builds category authority and keeps your brand in front of buyers not yet ready to buy.
Build demand
We help you build demand for your SaaS
LinkedIn Advertising
Reach decision-makers on LinkedIn with message-matched campaigns and rigorous audience targeting.
Content Marketing
Build a content system that generates demand at the top of funnel and captures it at the bottom.
Email & Nurture
Automated sequences that qualify pipeline before sales ever gets involved.
Marketing Automation
CRM workflows and lead scoring that surface the right leads at the right time.
Video Content
Product demos, founder stories, and customer testimonials that convert sceptical buyers.
CRM
Our Marketers are in your CRM
Demand team
Your own team of world-class B2B marketing experts
We build custom teams of world-class B2B marketing experts to complement your in-house capabilities. We work closely with your inhouse marketing team to level up your marketing. All members bring deep expertise, and years of B2B marketing experience. Together we have one goal: To build a high performance marketing engine.
Leaders
Learn from our thought leaders
Nico Bancila
Nico is a strategic and hands-on Senior Demand Generation expert with over 10 years of B2B and B2C experience across SaaS, Services, and Manufacturing industries. Follow her for the latest insights on marketing strategy and growth.
David Carril
David is a growth-driven marketing strategist who uses marketing as a true business enabler. With experience across global markets and industries, he blends strategy and execution to help brands grow through data, creativity, and smart performance. Always up for a good coffee ☕ — connect with him to talk marketing and growth.
Carmo Bragada da Costa
Follow Carmo if you want to learn more about Content Marketing for Demand Generation strategies.
Tycho Luijten
Founder of Taygrity Agency, Tycho Luijten shares tips and tricks around B2B Marketing and an occasional sketch (you might know him from the Wolf of Wallstreet B2B parody)
Jari Boer
Jari helps B2B companies scale through data-driven growth strategies that blend performance marketing, customer acquisition, and funnel optimization. With 6+ years of experience across paid social, search, and full-funnel campaigns, he combines strategy and execution to drive measurable growth. Always open to discussing B2B marketing and digital innovation—connect with him!
Tessa Peterse
Tessa is a Senior Content Marketer at Taygrity. She will help you create content that actually gets read, watched, and acted on.
Kyra Dankers
Kyra is a Performance Marketer At Taygrity, focused on developing and optimizing data-driven marketing strategies that generate qualified demand and drive measurable growth. With expertise in demand generation, ICP research, and conversion optimization, she combines analytical precision with creative thinking to uncover what truly drives results.
Linde Hasker
Linde is a Content Marketer At Taygrity, with a background in behavioural economics, cognitive psychology. Her content helps you understand why people engage, click, remember, and act.
Kristers Berzins
"Connect with me if you’re looking for concise, actionable information on driving real business outcomes through smarter, data-driven marketing strategies."
Sara Sanabria Valdueza
Sara is a Growth Consultant with expertise in B2B SaaS, real estate, services, and AI-driven companies, working with startups and enterprises generating up to €100M in annual revenue. She combines paid channel expertise with data and creative execution to help ambitious B2B companies scale through tailored demand strategies that challenge assumptions and deliver ROI.
Schania Baez Schipper
Schania helps B2B brands turn complex challenges into measurable growth. At Taygrity, she blends performance marketing, data, and creativity to build campaigns that drive real impact. Passionate about making marketing measurable. Connect with her to talk B2B growth and performance.
Kayleigh Groenenberg
Follow Kayleigh for fresh insights on Demand and Content Marketing, always with a touch of humor.
FAQ
Frequently Asked Questions
What makes B2B SaaS marketing different from other industries?
SaaS buyers self-educate extensively, compare vendors on review platforms, and typically involve multiple stakeholders. Sales cycles are long, competition is fierce, and your messaging must evolve alongside your product roadmap.
Do you work with PLG and SLG SaaS companies?
Yes — both. Whether you acquire users through free trials, freemium, or enterprise demos, we build marketing systems tuned to your specific GTM motion.
What stage do you typically work with?
Most of our SaaS clients are post-product-market-fit with clear growth goals — typically Series A through Series C. We also work with earlier-stage companies that have traction but need their first real marketing system.
What SaaS verticals do you specialise in?
We work across many verticals — HR tech, FinTech, MarTech, IT security, productivity tools, and DevOps. What they share are niche audiences and high-value deal sizes — which is exactly where our approach is most effective.
How do you measure success in B2B SaaS marketing?
Qualified pipeline, CAC, organic traffic with buying intent, lead-to-opportunity conversion, and ultimately revenue influenced by marketing. We never report sessions or impressions as primary metrics.
Can you help us stand out in a saturated category?
Definitely. Sharp positioning, thought leadership, and category-defining content are how we make SaaS brands unforgettable in crowded markets.
Do you run performance marketing for SaaS?
Yes. We run highly targeted LinkedIn, Google, and Meta campaigns. We constantly test creative, copy, and landing pages to improve CPL, CAC, and ROAS.
Do you work with early-stage SaaS startups or only scale-ups?
Primarily scale-ups with product-market fit and clear growth goals — typically Series A and beyond. We have also helped earlier-stage companies build their first real marketing engine.
What results have you delivered for SaaS clients?
Results vary by starting point and programme scope. Our clients typically see 2-4x pipeline growth and significantly stronger brand recognition within 12 months. Book a strategy call to discuss what realistic outcomes look like for your specific situation.
What does a Taygrity engagement cost?
We build dedicated Demand Teams — the cost depends on which specialists you need and the scope of the programme. Most B2B SaaS engagements start from €4,500/month. Book a strategy call to discuss your specific situation.
How quickly can we get started?
Usually within 2-4 weeks from first conversation to programme kick-off, depending on specialist availability. Get in touch to find out current availability.