HR Tech Marketing
Reach every stakeholder in the HR tech buying decision
HR tech purchases involve CHROs, CFOs, IT, and line managers — simultaneously, with conflicting priorities. We build marketing that creates champions at every level of the buying committee, not just the HR director.
Clients
50+ B2B software companies trust us to improve their Marketing ROI
How HR tech buyers decide
Why HR tech marketing requires a committee-first approach
Expertise
Tactics tuned for complex HR buying cycles
Multi-persona Content
Separate content streams for HR leaders, finance, IT, and ops — each addressing their specific objections.
LinkedIn for HR Communities
Build visibility in HR and people-operations communities where your buyers share peer knowledge.
SEO for HR Queries
Rank for the specific searches HR buyers make: "how to reduce time-to-hire," "HR system for 200 employees."
ROI Content & Calculators
Give finance stakeholders the quantified business case they need to approve budget.
Review Platform Strategy
Build G2 and Capterra presence with reviews that answer the specific questions shortlisting buyers ask.
Champion Enablement
Give your internal champion the content and frameworks to sell your solution to IT and finance.
AEO & LLM Optimisation
Appear in AI-generated answers when HR buyers ask ChatGPT about HR software options and comparisons.
Build demand
We help you build demand for your SaaS
LinkedIn Advertising
Target HR leaders, CHROs, and people operations teams with precisely crafted LinkedIn campaigns.
Content Marketing
Long-form guides and research that establish authority in specific HR categories.
Email & Nurture
Multi-stakeholder nurture sequences that keep different buying personas engaged across long evaluation cycles.
CRO & Web
Landing pages and demo flows optimised for the specific objections HR tech buyers bring to every evaluation.
Case Studies
Detailed client outcomes with adoption metrics, ROI data, and implementation realities that convert cautious buyers.
CRM
Our Marketers are in your CRM
Demand team
Your own team of world-class B2B marketing experts
We build custom teams of world-class B2B marketing experts to complement your in-house capabilities. We work closely with your inhouse marketing team to level up your marketing. All members bring deep expertise, and years of B2B marketing experience. Together we have one goal: To build a high performance marketing engine.
Leaders
Learn from our thought leaders
Nico Bancila
Nico is a strategic and hands-on Senior Demand Generation expert with over 10 years of B2B and B2C experience across SaaS, Services, and Manufacturing industries. Follow her for the latest insights on marketing strategy and growth.
David Carril
David is a growth-driven marketing strategist who uses marketing as a true business enabler. With experience across global markets and industries, he blends strategy and execution to help brands grow through data, creativity, and smart performance. Always up for a good coffee ☕ — connect with him to talk marketing and growth.
Carmo Bragada da Costa
Follow Carmo if you want to learn more about Content Marketing for Demand Generation strategies.
Tycho Luijten
Founder of Taygrity Agency, Tycho Luijten shares tips and tricks around B2B Marketing and an occasional sketch (you might know him from the Wolf of Wallstreet B2B parody)
Jari Boer
Jari helps B2B companies scale through data-driven growth strategies that blend performance marketing, customer acquisition, and funnel optimization. With 6+ years of experience across paid social, search, and full-funnel campaigns, he combines strategy and execution to drive measurable growth. Always open to discussing B2B marketing and digital innovation—connect with him!
Tessa Peterse
Tessa is a Senior Content Marketer at Taygrity. She will help you create content that actually gets read, watched, and acted on.
Kyra Dankers
Kyra is a Performance Marketer At Taygrity, focused on developing and optimizing data-driven marketing strategies that generate qualified demand and drive measurable growth. With expertise in demand generation, ICP research, and conversion optimization, she combines analytical precision with creative thinking to uncover what truly drives results.
Linde Hasker
Linde is a Content Marketer At Taygrity, with a background in behavioural economics, cognitive psychology. Her content helps you understand why people engage, click, remember, and act.
Kristers Berzins
"Connect with me if you’re looking for concise, actionable information on driving real business outcomes through smarter, data-driven marketing strategies."
Sara Sanabria Valdueza
Sara is a Growth Consultant with expertise in B2B SaaS, real estate, services, and AI-driven companies, working with startups and enterprises generating up to €100M in annual revenue. She combines paid channel expertise with data and creative execution to help ambitious B2B companies scale through tailored demand strategies that challenge assumptions and deliver ROI.
Schania Baez Schipper
Schania helps B2B brands turn complex challenges into measurable growth. At Taygrity, she blends performance marketing, data, and creativity to build campaigns that drive real impact. Passionate about making marketing measurable. Connect with her to talk B2B growth and performance.
Kayleigh Groenenberg
Follow Kayleigh for fresh insights on Demand and Content Marketing, always with a touch of humor.
FAQ
Frequently Asked Questions
Which HR tech categories do you work with?
We work across the HR tech stack: core HRMS and HCM, ATS and talent acquisition, payroll, L&D platforms, performance management, workforce scheduling, employee engagement, and HR analytics.
How do you handle multi-stakeholder marketing in HR tech?
We map each buying persona and build separate content and messaging tracks for each. An HR director, a CFO, and an IT manager all need different evidence to say yes — and we create it.
Can you help us displace incumbent HR systems?
Displacement marketing is one of our specialities. We help you articulate the real cost of staying with legacy systems in terms that resonate with each stakeholder, and build the business case that makes switching feel safe.
What does the typical HR tech buying cycle look like from a marketing perspective?
Average HR tech deals take 6–12 months from first touch to close. Marketing must support awareness, education, evaluation, and internal selling across that timeline — not just generate leads at the top.
How do you help prove ROI before the sale?
Through ROI calculators, detailed case studies with quantified outcomes, and frameworks that give finance stakeholders language to use in internal business case presentations.
What content formats work best in HR tech?
ROI-focused case studies, practical guides on specific HR problems, benchmark reports, and comparison content that helps shortlisting buyers make confident decisions.
Do you work with HR tech startups or only established players?
Both. We work with growth-stage companies building their first real marketing system and with established players needing to refresh their positioning or enter new segments.
How do you measure success in HR tech marketing?
Pipeline value, qualified demo bookings, multi-stakeholder engagement rates, and ultimately closed revenue influenced by marketing. We track which content touches influenced deals, not just which content got clicks.
What does a Taygrity engagement cost?
HR tech programmes typically start from €4,000/month depending on scope and specialist mix required. Book a strategy call to discuss your specific situation.
Can you help with the adoption narrative — making the product stickier after the sale?
Yes — post-sale marketing content, customer success enablement materials, and user adoption content are all areas we can support alongside the demand generation programme.
How quickly can we get started?
Typically 2–4 weeks from first conversation to kick-off. Get in touch to discuss current availability.