From invisible online to Ohio's most visible solar brand — 3x organic traffic in 6 months
3x
Organic traffic growth within 6 months of SEO implementation
40%
More qualified inbound leads across all digital channels
About
YellowLite is Ohio's #1 solar installation company — trusted by 4,000+ homeowners and businesses since 2009. With a NABCEP-certified team, they deliver fully managed solar solutions across Ohio, Indiana, Michigan, and Pennsylvania: from custom system design and $0-down financing to permitting, installation, and ongoing performance monitoring. Their mission is simple — make clean, affordable solar energy accessible to every home and business.
Challenge
A market leader offline — but invisible online
Despite 17 years of operational excellence and 4,000+ successful solar installations, YellowLite's digital presence wasn't matching the scale or authority of their brand. Their website was underperforming in organic search — failing to capture the significant volume of high-intent solar queries being made across their key Ohio markets: Cleveland, Columbus, and Cincinnati.
Paid acquisition costs were climbing as competition in the solar sector intensified. Without a structured SEO programme, a content strategy, or a lead nurture system, too many potential customers were finding and converting with competitors who had far less experience but significantly better digital visibility. YellowLite needed a full-stack growth engine — not just tactical fixes.
Approach
Full-funnel SEO, paid media, and conversion optimisation
Taygrity began with a comprehensive technical SEO audit and keyword strategy — mapping high-intent search terms across YellowLite's full service portfolio: residential, commercial, farm, and energy storage. Location-specific pages were built and optimised for each key market — Cleveland, Columbus, and Cincinnati — enabling YellowLite to capture local intent at scale across their entire four-state coverage area.
A structured Google Ads programme ran in parallel to capture immediate demand while organic authority compounded. Separate campaigns were built for residential and commercial solar, each designed around the distinct buying cycle of each customer segment.
The website was restructured with conversion-first principles: streamlined service pages, stronger CTAs, and a frictionless quote request journey optimised for both desktop and mobile. Server-side conversion tracking was implemented across all channels to feed accurate data back into ongoing campaign optimisation. An email nurture programme was then layered on top — automated sequences designed around the solar decision timeline, addressing cost, ROI, financing options, and the installation process to move warm prospects through to qualified enquiry.
Results
Taygrity's full-funnel approach transformed YellowLite's digital presence into a consistent, scalable source of qualified inbound leads — with organic search now a core growth channel for the first time in their 17-year history.
3x organic traffic
Organic search traffic tripled within 6 months of SEO and content implementation
40% more leads
Qualified inbound enquiries increased 40% across all digital channels combined
28% conversion lift
New conversion-optimised website improved visitor-to-enquiry rate by 28%
48% email open rate
Automated email nurture sequences achieving 48% average open rate across all flows
Ready to build your marketing engine?
" Taygrity transformed our digital presence completely. Our website now ranks for every search that matters, our inbound pipeline has tripled, and we finally have a consistent marketing engine driving qualified leads every single month. "
