SOLE had an established customer base and strong product reputation, but their email programme was failing to convert that into consistent revenue. Campaigns lacked segmentation, templates were inconsistent with the brand's premium positioning, and automation flows for key customer journeys — onboarding, post-purchase, re-engagement — simply didn't exist.

A brand with SOLE's recognition and customer loyalty should have been generating substantial revenue through email. Instead, the channel was dormant, underperforming, and slowly eroding the relationship with an audience that was willing to buy more.

Taygrity rebuilt SOLE's email programme end-to-end. All templates were redesigned to reflect SOLE's premium brand positioning — clean, performance-focused, and consistent across every touchpoint.

Automated flows were built and deployed for every key stage of the customer lifecycle: welcome sequences that converted browsers into first-time buyers, post-purchase flows that turned customers into advocates, re-engagement campaigns that recaptured dormant subscribers, and upsell sequences targeting buyers ready to upgrade.

Audience segmentation was introduced to ensure every subscriber received content and offers relevant to their stage, product interests, and purchase history — turning mass email into a precision revenue channel.